Bernbach, William Graphic Designers Graphic Design Arts

William (Bill) Bernbach (1911-1982) was a notable figure in the history of American advertising. He was one of the three founders of Doyle Dane Bernbach. It could be argued that Bernbach, with his devotion to creativity and offbeat themes, "invented" modern advertising. The ad campaign he directed for the Volkswagen Beetle is widely regarded as one of the best ever in the history of advertising. He is also credited with being the first to combine copywriters and art directors into two-person 'teams' – they had commonly been in separate departments – a model that still flourishes in advertising agencies today. (Wikipedia) All sites listed here are suitable for children and teens to read and use for enjoyment and/or for schoolwork.

• A Tribute to Bill Bernbach - Article, photographs and sample art works. Paris, 1996. [English and French]
• Ad Age.com - Willaim Bernbach - Advertising Age\\'s 20th century honor roll of advertising\\'s most influential bernbach, william people.

   MySQL - Cache Direct