E-Commerce Advertising Business Issues

Push technology, hailed as revolutionary, will do little to enrich the substance of internet interactivity. It looks more like business as usual. Article from Atlantic Monthly.

• You say you want a revolution? - Push technology, hailed as revolutionary, will do little business to enrich business the substance of internet interactivity. business It looks more like business business as usual. business Article from Atlantic Monthly.
• High stakes in cyberspace - An examination of marketers\\' and advertisers\\' dreams for advertising the Internet. business From PBS Frontline.
• Profits and Privacy: Internet Shopping - Online retailers are collecting information about customers and using that information to better target their ads. PBS Lehrer Newshour report on this strategic marketing.
• Push or shove? - "Two years of careful planning by the best business minds in Wall Street, Madison Avenue and Silicon business Valley -- all for nothing. We need a business new metaphor." From Salon.
• Opt-Out - "Are you tired of getting all that junk advertising mail? Telephone calls during dinner? If you are, advertising this site is for you." Part advertising of the Center for Democracy and Technology.
• Privacy Online - Fair Information Practices in the Electronic Marketplace: A e-commerce Federal Trade Commission Report to Congress (May 2000). e-commerce (Links to full report in PDF format.)
• A new way to spend money - Political campaigns know who you are, where you\\'re registered to vote, what party you\\'re affiliated with -- and which Web sites you use. Presidential candidates are using Internet advertising to target likely supporters in early key primary states like I
• Network Advertising Initiative - "NAI is a group of third party network advertising advertisers who e-commerce are committed to increasing consumer confidence advertising and contributing to e-commerce the growth of electronic advertising commerce." Part of the advertising e-commerce industry\'s response advertising to charges that they engage in practices

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