Insider Perspectives Advertising Business Issues

For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.

• The Advertising Graveyard - Gallery of controversial advertisements which clients declined to advertising run.
• The power of hype - Forbes magazine on new avenues for creating hype business to serve brand marketing. Focuses on Bebe business clothing.
• Give your brand in marriage - For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
• Propagandium.com - a \\'love-hate\\' perspective on the past, present and insider perspectives possible advertising future of advertising [Requires Flash].
• Brand personality - A relationship with a brand can be like insider perspectives a business relationship with another person.

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