Teen Smoking News Coverage Tobacco Industry Documents

Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student."

• The Smoking Gun: Tobacco And Teenagers - "The documents the tobacco industry didn\\'t want you teen smoking to see." E.g. RJR 1975 RJR marketing memo: teen smoking we must increase our share of the "young teen smoking adult market, the 14-24 age group".
• Smoking Howitzers: Youth Smoking - Internal memo shows Philip Morris knew that teenagers used their teen smoking product, studied teen smoking extensively, and were worried about any teen smoking decrease in youth smoking, since it would affect their future teen smoking customers.
• Marketing to America's Youth: Evidence from Corporate Documents - Article in scientific journal surveys tobacco industry memos tobacco industry documents news coverage and corporate documents on marketing to teens.
• Tobacco Marketing and Young People - Case study of UK tobacco marketing memos shows the tobacco news coverage industry has built up a detailed picture of young people news coverage and how to get them to get them to news coverage smoke.[PDF]
• Memos Highlight Importance Of 'Younger Adult Smokers' - Washington Post article summarizes what the tobacco industry was saying tobacco industry documents privately about youth smoking.
• Daily Doc: Lorillard, Aug 30, 1978 - Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student."

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